Jul 28, 2021 | Blog, Growth
If you’re like most in the accounting profession, you’re probably a numbers person. So what could you possibly need to know about writing a blog post? Blogs are an integral part of a strong digital marketing strategy, with numerous benefits specific to accounting...
Jul 13, 2021 | Blog, Growth
Quick polling question. When you hear that Firm X is excellent at social media—specifically LinkedIn—and you want to check out their game, what do you do? Visit their LinkedIn page to find their number of followers, post quality and frequency, and level of engagement...
Feb 10, 2021 | Blog, CEO Insights, Growth, Value Pricing
In Part 1 of our series on CAAS, I noted an interesting phenomenon: as the pandemic sparked new interest in client accounting and advisory services (CAAS), the gap between the “haves” and “have notes” in CAAS continued to grow. As we’ve seen throughout 2020, firms who...
Jan 27, 2021 | Blog, CEO Insights, Growth
As I continue to speak to member firms, it is clear that the pandemic has hit certain geographies and industry verticals harder than others. However, one service line that is near and dear to my heart has really taken hold among firms who do it well. That’s client...
Dec 9, 2020 | Blog, Growth
Publish or perish. This is a well-known aphorism in academia, an area that piqued my interest as an undergrad. A bookish philosophy major, I had my heart set on pursuing a PhD in Philosophy of Religion (and a ruthless disregard for making a living wage—a privilege for...
Oct 28, 2020 | AG Events, Blog, Growth, Value Pricing
Last week, Allinial Global hosted over 50 business developers, marketers, and partners-in-charge of marketing on Zoom for the annual BD/Marketing Conference. While all of us missed the magical moments that inevitably happen while connecting in person, our members,...
